• Get inspired by three entrepreneurs’ stories
• Hear from founders about unexpected challenges and valuable lessons learned
• Get first-hand advice on launching new products, finding customers, and raising capital

• Personal finance best practices for business owners
• Importance of digital presence and accepting digital payments
• Questions to ask when choosing a payments processor
• Resources to grow and protect your business

• Essential elements of an effective e-commerce website and online brand
• Email marketing and search engine optimization
• Making sites compatible for smartphones/mobile apps
• Introduction to social media marketing
• A step-by-step tutorial to establish payment capabilities with Square

• Your audience and where they are to maximize your social media marketing channels
• How to use your brand tone and voice to maintain a relationship with your audience
• Strategy that makes managing your social media repeatable and effective
• Plan, create and manage content and understand how to measure your success

• Master online strategies to attract new customers and maintain a positive image
• Gain insights on crafting professional responses and maintain a strong online presence
• Leverage online reviews to your company’s advantage

• A review of the most common cyber/fraud threats for small businesses
• How to inventory your devices, apps and accounts
• Software updates and business security
• Creating strong passwords/two-factor authentication
• Protection against phishing and malware

• The importance of providing customer choice when it comes to payments
• Why Tap on Phone is a cost-effective way to accept payments on the go
• Hear from industry leaders on the latest payment trends that could benefit your small business

• Understand common barriers to securing new sources of capital
• Explanation of the different types of financing
• How to get credit-ready and prepare for grant and loan applications

Recorded May 9, 2023.

• Tips for small business owners on how to cost-effectively run a more sustainable business
• Learn how to communicate your sustainable business practices to attract and retain customers
• Hear from a small business owner focused on sustainability about her experiences and advice

• Boost conversion
• Effectively measure success
• Learn top tips on how to optimize messaging and imagery across the most popular digital channels